Getting the Science Wrong Can Be Expensive
A promising ingredient can turn out to be a poor investment. A claim can create problems with regulators. A weak formula can disappoint customers. A disagreement between marketing and compliance can delay a launch. And consumers can spend hundreds of dollars on supplements that do not deliver what they expected.
Fowoyo Scientific Consulting helps businesses catch these problems before they become expensive and helps consumers make better choices about the supplements they buy.
We look past the marketing and ask a simple question: does the science support what you are being told?
We use independent scientific evaluation to find problems early, separate strong evidence from weak evidence, and provide clear answers about what the research actually supports.
Too Many Expensive Decisions Are Made on Incomplete Information
Supplement companies make decisions every day that depend on science.
The wrong answer can cost money, delay a launch, create regulatory problems, or result in a product that does not perform as expected.
Consumers face the same problem from the other side. They see products promising better sleep, gut health, energy, weight support, healthy aging, and dozens of other benefits—but often have little way of knowing which products are worth their money.
Fowoyo Scientific Consulting was created to help both sides make better-informed decisions before money is wasted or problems arise.
We Are Not Selling the Product. We Are Evaluating It
Fowoyo Scientific Consulting does not manufacture supplements, sell ingredients, or earn commissions from the products we evaluate.
That matters.
A supplier wants you to buy its ingredient. A brand wants you to buy its product. Marketing is designed to show you the strongest possible story.
Our job is different.
Our job is to look at the research and tell you what it actually supports—even when the answer is not the one you expected.
We do not automatically accept a manufacturer's claims, and we do not automatically reject research because a company paid for it.
We look at the work itself.
Find the Problem Before It Becomes Expensive
Money wasted on the wrong ingredients.
A premium ingredient is not automatically a better ingredient. We help determine whether the research justifies what a supplier is asking you to pay.
Products that don't work as expected.
A good ingredient at the wrong dose, in the wrong form or used for the wrong purpose can still lead to a disappointing product.
Delayed launches.
Questions about claims and supporting research can create disagreements between marketing, compliance and other teams when they are discovered too late.
Regulatory risk.
Strong marketing language may help sell a product, but claims that go beyond what can be supported can expose a company to unnecessary problems.
Problems during outside review.
Investors, retailers, buyers and potential partners may examine the science behind a product. It is better to find weaknesses before they do.
Consumers wasting money.
Help you determine whether a supplement has credible support for what you are buying it to do—so you can make better use of your money.
An Existing Study Is Not Enough
A company may have research behind its ingredient and still have a problem.
The study may have used a different amount.
It may have tested a different version of the ingredient.
It may have been conducted in people very different from the customers who will use the product.
Or the study may show a much smaller benefit than the marketing suggests.
We look at these differences because they can determine whether the research really applies to the product, claim, or decision in front of you.
Then we explain the answer clearly:
Clear Answers. No Convenient Conclusions
We follow the evidence.
We do not start with the answer a client wants and work backward. If the science is strong, we say so. If it is weak, we say that too.
We tell you what is uncertain.
Not every question has a perfect answer. When the research is mixed or incomplete, we make that clear instead of pretending there is more certainty than there really is.
We make the science understandable.
You should not need a PhD to understand the report you paid for. We explain our findings in straightforward language and connect them to the decision you need to make.
We focus on what matters.
The goal is not to give you more papers to read. The goal is to help you decide what to buy, change, claim, launch, question, or avoid.
Serious Scientific Experience Applied to Practical Problems
Fowoyo Scientific Consulting brings more than 17 years of experience in research, microbiology, food science, product development, scientific publishing, and scientific leadership to the questions our clients bring us.
That experience helps us recognize something that is easy to miss:
Good-looking science is not always good evidence for the decision being made.
We know how to look beneath the headline, the supplier presentation, the product label, and the marketing claim to determine whether the research really supports the story being told.
Sometimes the Most Valuable Problem Is the One That Never Happens
Have an Important Decision to Make?
You don't need more information for the sake of having more information.
You need to know what matters, what the research supports, where the risks are, and what you should consider before moving forward.
Tell us what you're trying to determine, and we'll assess whether Fowoyo Scientific Consulting is the right fit.